Short supply chains from a behavioral economics perspective in Ecuador

Authors

Andrea Martínez Galarza
Pontifical Catholic University of Ecuador image/svg+xml
DOI: https://doi.org/10.32719/9789942566577.2

Synopsis

Short supply chains in Ecuador face barriers posed by the prevailing long supply chains. Drawing on behavioral economics, this study analyzes the factors that influence consumer decisions, such as habits, cognitive dissonance, and behavioral biases. Understanding these psychological dynamics is key to designing effective strategies that promote responsible consumption within these alternative markets

Author Biography

Andrea Martínez Galarza, Pontifical Catholic University of Ecuador

Es doctoranda en Género y Políticas Públicas en la Universidad de Salamanca. Actualmente es docente a tiempo parcial en la PUCE. Ha trabajado como editora general de la Revista Economía de la Universidad Central del Ecuador (UCE). Ha participado en algunos procesos de investigación en temas de economía, territorios y agricultura familiar. Pertenece al grupo de investigación de Economía Social y Solidaria de la UCE y ha sido consultora en varias instituciones públicas y privadas.

Portada de Economías locales que transforman: Cooperativismo, intercambios solidarios y sostenibilidad

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First Pages

Volume

Local Economies That Drive Change: Cooperatives, Solidarity-Based Trade, and Sustainability

Pages

43-61

Published

March 31, 2026
Copyright (c) 2026 Publications Office

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Martínez Galarza, Andrea. 2026. “Short Supply Chains from a Behavioral Economics Perspective in Ecuador”. In Local Economies That Drive Change: Cooperatives, Solidarity-Based Trade, and Sustainability, edited by Carlos Oñate-Paredes and Diego Raza-Carrillo, 43-61. Publications Office. https://doi.org/10.32719/9789942566577.2.